The One Thing I Realized to Make Selling Easier

Not selling is actually being selfish.

Maybe you have gone to Life Coach training and figured out how that the key to being happier is to let people be who they are. Perhaps you are amazing at staying organized and working ConfusionSoft – I mean InfusionSoft – is your jam. Or you finally cracked the code to permanent weight loss-without starving yourself or trying to beat your body into submission with tons of exercise. Don’t people deserve to know what you know?

It really hit me one day. I was in my life coach mastermind and the speaker said, “selling is sharing.” Wait. What? She said, selling is sharing. Much like we do when we find the best pair of skinny jeans or underwear that doesn’t give us a wedgy, we shout it from the rooftop and tell everybody.

Here’s what I figured out.

If selling is sharing, and sharing is caring, then selling = caring.  Don’t you just love that?

Why then do we have such trouble when it comes to our own stuff?

Fear of rejection. We hate to hear the word no and take it personally, especially when it comes to our products and services. But if we chose to think that no really means not right now, or I need more information, how might we feel? And more importantly, what might we do the next time we need to share our services with someone?

Feeling like we are asking for money. If you have a solution for a person’s problem, you deserve to be compensated for it. You are not begging for money. The grocer has no problem asking you to compensate them for the food you received, the doctor has no problem asking you to compensate them for the care you received. You too are providing a valuable service and deserve to be compensated.

Maybe you don’t like selling because you don’t know what to say.  As a coach, we are very good at listening to what people are saying and reflecting it back to them. The process of helping them select themselves for your services is no different. You listen to what they are telling you their problems are, and you present them with the solution (your service).

Here is what we don’t do. We don’t try to convince or persuade them to take something they don’t need or want. When you approach sales from the position of service, there is a different air to it. You don’t have to beg or convince or twist anyone’s arm. You simply offer the solution and if you can help them see the value in it, there is no need to push or be salesy.

Let’s talk about it. What are some of the thoughts you had about selling before?

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