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5 Ways Rocky is the Story of the Solopreneur

One of my favorite movies of all times is Rocky. The entire series is inspirational, but I really love the fourth movie in the series because it reminds me so much of the plight of a solopreneur.  If you remember, that is the movie where Rocky fights the Russian who …

How to Find YOUR People

Remember my client who wanted to coach coaches because she thought it was easiest because she was surrounded by them?  If not, get the backstory here. Well, we went through the process of finding out what she wanted to create for herself and her strengths, then we narrowed down her …

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The Key to Easy Marketing and Messaging

If your services are for everybody, they really are for nobody. People need to know that you are speaking directly to them. The final piece of laying your marketing foundation is developing your client avatar.   An avatar is an embodiment of a person or an idea.  So if you have …

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Who Do You Serve?

Defining your target market is another big area you want to be clear about to make life (and marketing) easier for yourself. Here’s why. It helps you zone in on the people who are looking for what you have to offer. My fiance and I decided to have brunch in …

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Why They Will Choose You

                “The confused mind does nothing.” That goes for our clients too.  What kind of results do you get if you say, I work with women to heal allergies and help them lose weight and I have a boot camp… sound familiar?  Too …

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How to Find and Attract Clients You LOVE to Work With

I have had a lot of strategy sessions recently and where the coaches came to me in a state of confusion, overwhelm and frustration.  They weren’t sure how to find clients and how best to spend their time marketing. Should I be in Facebook groups, Linked in, Instagram, local meetups? …

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My Biggest Struggle as a Wellness/Weight Loss Coach

I loved sports growing up.  I played them all: volleyball, softball, basketball, cheerleading (yes, that’s a sport) and more.  I didn’t realize until I got to college that I used them to keep my weight under control. When the demands of Physical Therapy school became too great, I gained 25 …

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Top 10 Tools For Starting A Coaching Business

I remember when I was started out and was trying to figure all of the things I needed to operate my coaching business.  No one really laid it out for me, I just had to piece it together on my own.  So, to save you the trouble, here are the …