Episode 42: Uncoupling Time, Effort and Money

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“I feel guilty when I charge people for my time.” Sound familiar? You’re not alone. Tons of entrepreneurs struggle with pricing strategy. Pricing yourself and your abilities are often the most difficult tasks for anyone but you have to accept the challenge and work through it. The first step in this process is realizing that time + effort = money is not the only formula that you should consider when determining your rate.  Listen in as TaVona shares with you a key factor to consider when deciding how to price your service or product.

Highlights (with timestamps):

[1:25] Why your pricing strategy is based on time rather than value
[3:49] How to untangle time and effort from the value you provide
[6:27] How to identify value

Prefer to read the Transcript? Click here.

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