You got through your first launch, you had high hopes.
You took massive action and you did ALL of the things.
You followed the roadmap, the blueprint, the checklist to a T and you didn’t hit your launch goal. Maybe you only got 1 or 2 clients and you were devastated.
(I know in some ways you wish you got ZERO instead of 1 or 2 to sign up.)
The first launch of this program was a huge success…but the second one tanked.
And now you are seriously doubting yourself and cannot shake the thought that the first one was a fluke.
Launches are a part of your business model and they are successful.
At this point, either you’re doing pretty much everything by yourself and you’re at capacity and you are wondering how to get to the next level without burning yourself out.
Your launches bring in lots of clients and cash, but they don’t feel amazing.
Even though you have a team and you’ve done several launches, they still come with a bit of dread and/or a LOT of pressure to outperform the last one.
They are this thing that comes in a few times a year and takes over your life.
So much so that either your family knows it’s “all hands on deck” or they know to leave you alone until you climb out of the launch hole.
And although the clients and cash are great, you’d like to figure out how to launch without disrupting your lifestyle and/or your mental state.
You are not doing this just to replace your income.
In your mind’s eye, you see yourself being one of “those” coaches someday.
You know, the ones with the wildly successful businesses and big name programs and thousands of followers and the clients who scream their praises from the rooftops.
Because you are confident in your message and you are really good at what you do.
Your clients get incredible results and you want to get more of this goodness into the hands of the rest of the world.
You know the way to do that is through your launch.
Exhausted after the 6-figure launch and ready to give up my business, if that is what having a successful launch was going to take.
This work has allowed m