You got through your first launch, you had high hopes.
You took massive action and you did ALL of the things.
You followed the roadmap, the blueprint, the checklist to a T and you didn’t hit your launch goal. Maybe you only got 1 or 2 clients and you were devastated.
(I know in some ways you wish you got ZERO instead of 1 or 2 to sign up.)
The first launch of this program was a huge success…but the second one tanked.
And now you are seriously doubting yourself and cannot shake the thought that the first one was a fluke.
Launches are a part of your business model and they are successful.
At this point, either you’re doing pretty much everything by yourself and you’re at capacity and you are wondering how to get to the next level without burning yourself out.
Your launches bring in lots of clients and cash, but they don’t feel amazing.
Even though you have a team and you’ve done several launches, they still come with a bit of dread and/or a LOT of pressure to outperform the last one.
They are this thing that comes in a few times a year and takes over your life.
So much so that either your family knows it’s “all hands on deck” or they know to leave you alone until you climb out of the launch hole.
And although the clients and cash are great, you’d like to figure out how to launch without disrupting your lifestyle and/or your mental state.
You are not doing this just to replace your income.
In your mind’s eye, you see yourself being one of “those” coaches someday.
You know, the ones with the wildly successful businesses and big name programs and thousands of followers and the clients who scream their praises from the rooftops.
Because you are confident in your message and you are really good at what you do.
Your clients get incredible results and you want to get more of this goodness into the hands of the rest of the world.
You know the way to do that is through your launch.
From this, I coined the term Launch Trauma, which is essentially what happens when people don’t have the proper tools, mindsets, and ability to regulate their nervous system and emotions throughout a launch, making a launch exhausting, dreadful and ineffective, even if you have the best strategy.
It’s not your fault that you are comparing yourself to other coaches you see online crushing it.
Because what you don’t see is the 4, 5 or 6 times they launched their program before they REALLY started to find their rhythm.
Maybe they told you that if you just followed the step-by-step blueprint that made them a zillion dollars, you would be able to sell out your launch. But they didn’t tell you everything that you had to have in place to make the strategy work.
Maybe you heard them say you have to hustle hard and sleep is for suckers, so you think that you have to adopt that mindset too.
And now you’re having all these fears, doubts, and dread about the next time around.
Exhausted after the 6-figure launch and ready to give up my business, if that is what having a successful launch was going to take.
So I went on a journey to discover what it really takes to make money, help people you love working with, AND have the life you want without burning out…and I can help you get there too.
This work has allowed me to support coaches and consultants who have completed their first launch all the way to 7-figure earners.
Here’s what I noticed about all of the clients I have worked with:
Most people don’t know what to look for if the launch doesn’t turn out as planned.
It causes brilliant coaches, like you, to think that there is something wrong with them, the offer or launching in general.
It causes coaches who have had successful, but stressful launches to think that that is that way it has to be.
I know that’s not the case.
When we work together I will not just look at your launch, but your overall business, your physical health and how you FEEL throughout your launch.
This is what I call Launch Therapy and I cannot wait to show you what’s available on the other side!
I’ve broken down my years of experience into a simple methodology that allows coaches to turn their stressful, burnout-driven launches into a uniquely designed launch that fits them like a glove so they look forward to launching instead of dreading it.
This is a concierge experience to help you create a personalized strategy that you can’t wait to deliver, master-level mindset and trauma-informed coaching so you learn how to manage panic, overwhelm and other invisible client blockers and daily support during the most challenging part of the launch…open cart.
You get access to my brain that has created over $502K in revenue, primarily through launches over the past 3 years, so I am not teaching you what I just learned from someone else, I am teaching you what I earned through trial and error and guiding others through their launches.
You get access to other incredible coaches who are not only masterful at their craft, but creating businesses from desire and possibility instead of fear and rules.
If you’re a coach who feels like you need to take weeks or months off after doing a launch, chances are you might have energy leaks that are causing you to feel exhausted and overwhelmed with the process. That’s why in this step, we start by finding your energy leaks and developing strategies to build and maintain your stamina throughout your launch, so that you can show up on a daily basis, keep up with your content posting schedule, engage with your audience, and get on sales calls, without feeling like you need weeks to recover after the cart closes. In this phase and throughout the process we uncover and heal your energy around sales, money and past experiences with launching.
We will uncover the biggest gap between what your current offer promises and what is MOST aligned with what you truly want to deliver. So often I have found that coaches keep themselves from launching because secretly or unconsciously, they don’t want to deliver the thing that they are launching. During this phase, it’s all about falling in love with your offer again.
We will ensure you are properly equipped to peak interest, boost visibility, and become the thought leader in your field that people cannot wait to work with. Whether you are newer to launching and launching organically or you are a veteran running paid ads, we’ll make sure you establish and maintain a magnetic presence in a way that feels most aligned to you. And no, you don’t have to go live everyday, start doing reels or jump on the latest fad, if you don’t want to.
You will discover and we will work through the 5 failure points of conversion events. So whether you are hosting a webinar, challenge, workshop, masterclass, video series or summit, you will know what to look for at each stage so you can avoid common pitfalls and conversion mistakes that stop people from applying for your program or signing up for sales calls.
It has been said that the fortune is in the follow up. We will uncover and remove any areas of resistance that you feel when it comes to following up with those who have expressed interest in your program and design a method and cadence that not only makes sense for you, but feels good to your people. This way, you will stop feeling any aversion to sending too many emails or bothering people with what you have to offer.
This meditation has been designed specifically to help you achieve and maintain the energy you want to bring to your next launch, resulting in less effort and more sales.
One EFT (Emotional Freedom Technique AKA Tapping) Session to help regulate your nervous system and keep you calm, cool, and collected when your cart opens.
Taylor shares the major problem we solved with her launch in just MINUTES..
- Taylor Ver, Certified Life Coach, Brand Strategist & Human Design Expert
Adrienne shares what a VIP intensive with TaVona is like.
- Adrienne Lucy, Productivity Coach
I’m a very practical thinker and can get stuck in my own head when it comes to big picture strategy. TaVona, on the other hand, has a gift at cutting through the noise. I’ve often shared with her vague or ill-defined ideas about what I might want to do next, and she’s always responded immediately with clear, specific, actionable answers that make everything seem so simple again. It’s hard to take action on a million ideas swirling through your head at the same time, so that kind of clarity has been invaluable in helping me move forward.
- Ashlee Berghoff, MBA, Systems Strategist & VA Recruiter
I also know that you feel kind of defeated because none of those things have really worked for you. Because you still feel tired after your launches, you still feel confused and overwhelmed and you still don’t feel happy with your results.
So the question becomes, how many more launches can you suffer through? How many more times can you dust yourself off and try again before you ask yourself, is this the last launch I’m going to do?
Wouldn’t it be nice to FINALLY figure out what works for you?
- Dr. Sonia Wright, MD Master Certified Sex Coach
Dr. Sonia Write went from being unable to launch, to signing 20 clients in her signature program!
- Dr. Sonia Wright, MD Master Certified Sex Coach
- Dr. Alexis Sams, DPT
Physical Therapist and Dance Medicine Specialist
- Jamila Hume, Artist
That’s where I come in.
I’m TaVona Denise, Physical Therapist and Master Certified Coach.
I am also a reformed hustler who now spends time soaking up Vitamin D from her hammock in Playa del Carmen, Mexico.
After working my butt off for launches from $18K-$102K, feeling completely spent and ready to give up on my business, I remember saying to myself, if this is what making “real” money in my business is going to take, I’m not gonna make it.
I was also completely depressed because I thought I would feel different once I had “made it”.
That incident in addition to witnessing hard-working, BRILLIANT coaches, with big hearts and dreams, freeze up, spin out and go against their own intuition to follow someone else’s path, caused me to study trauma responses (fight, flight, freeze, and fawn) and get certified as a trauma-informed coach adding somatic work to the strategy and mindset.
Make your investment for Launch Therapy back or I will support you during your next launch FOR FREE.*
*Note: Your second launch must be within 90 days of the initial Launch Therapy Period.
Jenny achieved $5K in pre-sales from a new program while working less than 90 minutes a day!
- Dr. Jenny Putt, DPT Physical Therapist
“TaVona is an amazing coach. She is calm, grounded, and infinitely kind. She is also very knowledgeable, honest and straightforward.
She sees straight through to the heart of things and helps you see it too. She has the most soothing voice.
TaVona has achieved the success we’re all reaching for and she’s the real deal. She combines practical strategy with mindset coaching and honest to goodness caring about her clients and their success.”
- Renee Suzanne, Relationship Coach
- Alison McLean, Business Coach for Health and Wellness Professionals
How healing trauma from a past launch created more sales for Christina.
- Cristina Roman, Procrastination Coach
How we used mindset to expand Victoria's capacity for growth.
- Victoria Albina, Master Certified Feminist Wellness Coach
This program is for coaches, consultants and course creators who have launched their signature program at least once before and are ready to scale without burning themselves out in the process.
Because this process is designed to help you scale, you must have a group program, mastermind or paid event that you have launched, sold and delivered at least once so we have something to optimize and build on.
The best time to get Launch Therapy is within 10-30 days after your event so we can evaluate and optimize for next time. This will save you so much time, money, energy, stress and heartache. The second best time is if you have a launch coming in the next 60-90 days to give yourself plenty of time to plan and prepare.
Wonderful! We can use what worked and make it even better. The difference is that most launch specialists only know how to help you with the tactics of your launch. They do not have the knowledge, skill or capacity to help you regulate your nervous system and/or support you with the big emotions that come up during a launch so that you can think more clearly. Also, the strategies, checklists and launch plans often do not take into account your overall business and lifestyle goals.
Yes. I will literally be all up in your business. We start with a private 3-hour intensive where I get to know you and your business intimately so we can (re)design your launch into one that fits your goals AND your desired lifestyle.
I thought it would be easier for those who have experienced my work to answer this question:
I’ve benefited from TaVona’s coaching many times…but recently in a business mastermind.
Her coaching is very succinct yet impactful. TaVona keeps you moving toward your goal in the most beautiful and artistic way. She helps you identify the issue, and then helps to get you into your unique flow. Not the flow of the person who you were before you asked the question…but the flow required to make it happen. -Sherina Hill, Professional Coach for CEOs
TaVona is calm, grounded, and infinitely kind. She is also very knowledgeable, honest and straightforward. She sees straight through to the heart of things and helps you see it too. She combines practical strategy with mindset coaching and honest to goodness caring about her clients and their success. -Renee Suzanne, Relationship Coach
You will need approximately 1 hour to prepare for the intensive, 3 hours for the intensive, 1 hour a week for the group call and 1 hour for the post launch evaluation.
Currently, the office hours are at 1pm ET (US & Canada) on Wednesdays. The calls are recorded and replays are made available to you after the session. You do not need to attend the live calls to receive the full value of this program as you will be able submit questions for feedback and coaching and I will address them on the call if you have to miss a session.
This program was designed for coaches, consultants, course creators…anyone who runs an online business and has a course or group program. If you are not sure if this is for you, please please send an email to [email protected] let us know what you are up to and we will help you.
Not at this time. However, you will have the ability to connect with other members and send questions, coaching requests and submit launch assets for feedback.
You will be taken to the calendar to schedule your consultation. If for any reason, we do not think this is the program for you based on your responses, we will let you know. We will also use the information to provide you with the best referral, resource or recommendation based on your responses.
We are here to support you. Please send your question to [email protected] and either I or a member of my team will get back to you within 24 hours Monday-Friday between 10am-6pm CT.
**The Launch Clinic and Launch Therapy is for educational and informational purposes only and is not to be used as a substitute for medical or mental health intervention. The use of the word therapy in this context is for marketing purposes only and does not constitute therapeutic services. Thrive Network, LLC and its employees are not licensed to offer therapeutic services and participation in and of its programs or use of any of its services does not establish a patient-provider relationship.