Launch Therapy

Launch Therapy

90 days to shift your launch from one that is overwhelming, complicated and stressful into one that’s fun, simple and brings in clients you can’t wait to work with on a repeat basis.
Launch Therapy is a concierge experience to help you create a personalized strategy that you can’t wait to deliver, teaches you how to manage panic and overwhelm, and helps you get to a place of peace and flow throughout your launch and trusting that the clients are coming no matter what.

If you are here, that probably means you are in one of two categories:


Coaches who complete the first or second launch of their program and feel disappointed, devastated or depleted.

If you fall within the first category, then your experience probably went one of two ways:

You got through your first launch, you had high hopes.

You took massive action and you did ALL of the things.

You followed the roadmap, the blueprint, the checklist to a T and you didn’t hit your launch goal. Maybe you only got 1 or 2 clients and you were devastated.

(I know in some ways you wish you got ZERO instead of 1 or 2 to sign up.)


The first launch of this program was a huge success…but the second one tanked.

And now you are seriously doubting yourself and cannot shake the thought that the first one was a fluke.

Coaches who are launch veterans and feel like they have plateaued or feel pressure to outperform their last launch.

If you fall into the second category, this isn’t your first or second rodeo.

Launches are a part of your business model and they are successful.

At this point, either you’re doing pretty much everything by yourself and you’re at capacity and you are wondering how to get to the next level without burning yourself out.


Your launches bring in lots of clients and cash, but they don’t feel amazing.

Even though you have a team and you’ve done several launches, they still come with a bit of dread and/or a LOT of pressure to outperform the last one.

They are this thing that comes in a few times a year and takes over your life.

So much so that either your family knows it’s “all hands on deck” or they know to leave you alone until you climb out of the launch hole.

And although the clients and cash are great, you’d like to figure out how to launch without disrupting your lifestyle and/or your mental state.


And if you are either type of coach, let’s be clear.

Your business is not a side hustle for you.

You are not doing this just to replace your income.

In your mind’s eye, you see yourself being one of “those” coaches someday.

You know, the ones with the wildly successful businesses and big name programs and thousands of followers and the clients who scream their praises from the rooftops.

Because you are confident in your message and you are really good at what you do.

Your clients get incredible results and you want to get more of this goodness into the hands of the rest of the world.

You know the way to do that is through your launch.

Regardless of which category you fit into, you're trying to figure out how to have a launch that gets results without having to cut off all contact with the outside world before your launch, being obsessed with the numbers during the launch or feeling disappointed or depleted afterwards.

I’m willing to bet that you are asking yourself…


  • Should I change the offer?
  • What if I don’t have the right audience?
  • Maybe I should have sent more emails?
  • What if the price is too high?
  • Maybe I’m just not cut out for this?


  • I’ve been doing this for so long, shouldn’t this be easier by now?
  • Maybe I’ve hit my own ceiling?
  • How can I streamline this so it can run more smoothly?
  • Who else do I need to hire so I can finally breathe?
  • Maybe I should switch to an automated launch process that runs without me?


Burnout. Either they were burned out from the launch and had trouble getting themselves to do the next launch or they felt like they always had to do more because they were afraid of losing momentum and sales.

From this, I coined the term Launch Trauma, which is essentially what happens when people don’t have the proper tools, mindsets, and ability to regulate their nervous system and emotions throughout a launch, making a launch exhausting, dreadful and ineffective, even if you have the best strategy.

Here’s what I want you to know…

It’s not your fault that you are comparing yourself to other coaches you see online crushing it.
Because what you don’t see is the 4, 5 or 6 times they launched their program before they REALLY started to find their rhythm.

Maybe they told you that if you just followed the step-by-step blueprint that made them a zillion dollars, you would be able to sell out your launch. But they didn’t tell you everything that you had to have in place to make the strategy work.

Maybe you heard them say you have to hustle hard and sleep is for suckers, so you think that you have to adopt that mindset too.

And now you’re having all these fears, doubts, and dread about the next time around.

I know how you feel because I have been there.

Devastated after the launch that didn’t go how I thought it would.

Exhausted after the 6-figure launch and ready to give up my business, if that is what having a successful launch was going to take.

So I went on a journey to discover what it really takes to make money, help people you love working with, AND have the life you want without burning out…and I can help you get there too.

This work has allowed me to support coaches and consultants who have completed their first launch all the way to 7-figure earners.

Here’s what I noticed about all of the clients I have worked with:

Most people don’t know what to look for if the launch doesn’t turn out as planned.

It causes brilliant coaches, like you, to think that there is something wrong with them, the offer or launching in general.

It causes coaches who have had successful, but stressful launches to think that that is that way it has to be.

I know that’s not the case.

After 19 years as a physical therapist, my superpower is finding what EXACTLY is not working and what makes something painful and fix it.

That also means that I take a holistic approach to the process.

When we work together I will not just look at your launch, but your overall business, your physical health and how you FEEL throughout your launch.

This is what I call Launch Therapy and I cannot wait to show you what’s available on the other side!

I’ve broken down my years of experience into a simple methodology that allows coaches to turn their stressful, burnout-driven launches into a uniquely designed launch that fits them like a glove so they look forward to launching instead of dreading it. 


Launch Therapy

90 days to shift your launch from one that is overwhelming, complicated and stressful into one that’s fun, simple and brings in clients you can’t wait to work with on a repeat basis.

Let me be clear… Launch Therapy™  is not your average group program where you get a bunch of information and random advice dumped on you to sort through.

This is a concierge experience to help you create a personalized strategy that you can’t wait to deliver, master-level mindset and trauma-informed coaching so you learn how to manage panic, overwhelm and other invisible client blockers and daily support during the most challenging part of the launch…open cart.

You get access to my brain that has created over $502K in revenue, primarily through launches over the past 3 years, so I am not teaching you what I just learned from someone else, I am teaching you what I earned through trial and error and guiding others through their launches.

You get access to other incredible coaches who are not only masterful at their craft, but creating businesses from desire and possibility instead of fear and rules.

Together, we will ensure your next launch sets you up for sustainable scalability in your business by helping you:

Design your signature launch formula.

Like a fingerprint or your favorite mac and cheese recipe, no two launches are exactly alike, so you will leave this experience with a launch plan that not only feels like you, but is unique to you.

Uncover and heal your energy around sales, money and past experiences with launching

Ensure there are no energy leaks or invisible barriers to potential clients signing up to work with you.

Learn the skill of evaluation and iteration

Go into subsequent launches knowing EXACTLY what you need to do to make the next one even better. This skill alone will save you so much time, energy, money and stress.

Identify costly gaps and elevate your launch experience.

You will walk away knowing EXACTLY where the disparities are in your skills and/or support and what resources will help you fill those gaps so your launch experience can feel smooth, spacious and pressure-free.

Receive personalized weekly support within an intimate container.

So long to lengthy calls that don’t give you the value that YOU came looking for. Because this program is a hybrid of one-on-one and group coaching and limited to 10 people, you can be assured that the coaching you receive week-to-week is applicable to you. AND the magic of group coaching is that every time you witness coaching, you get coached vicariously.

Here are the phases we work through:


If you’re a coach who feels like you need to take weeks or months off after doing a launch, chances are you might have energy leaks that are causing you to feel exhausted and overwhelmed with the process.  That’s why in this step, we start by finding your energy leaks and developing strategies to build and maintain your stamina throughout your launch, so that you can show up on a daily basis, keep up with your content posting schedule, engage with your audience, and get on sales calls, without feeling like you need weeks to recover after the cart closes.  In this phase and throughout the process we uncover and heal your energy around sales, money and past experiences with launching.


We will uncover the biggest gap between what your current offer promises and what is MOST aligned with what you truly want to deliver.  So often I have found that coaches keep themselves from launching because secretly or unconsciously, they don’t want to deliver the thing that they are launching.  During this phase, it’s all about falling in love with your offer again.

Social Capital

We will ensure you are properly equipped to peak interest, boost visibility, and become the thought leader in your field that people cannot wait to work with.  Whether you are newer to launching and launching organically or you are a veteran running paid ads, we’ll make sure you establish and maintain a magnetic presence in a way that feels most aligned to you. And no, you don’t have to go live everyday, start doing reels or jump on the latest fad, if you don’t want to.


You will discover and we will work through the 5 failure points of conversion events.  So whether you are hosting a webinar, challenge, workshop, masterclass, video series or summit, you will know what to look for at each stage so you can avoid common pitfalls and conversion mistakes that stop people from applying for your program or signing up for sales calls.

Follow up

It has been said that the fortune is in the follow up.  We will uncover and remove any areas of resistance that you feel when it comes to following up with those who have expressed interest in your program and design a method and cadence that not only makes sense for you, but feels good to your people. This way, you will stop feeling any aversion to sending too many emails or bothering people with what you have to offer. 

When we work together in Launch Therapy you will get:

You’ll also get access to these bonuses:

Launch Meditation

This meditation has been designed specifically to help you achieve and maintain the energy you want to bring to your next launch, resulting in less effort and more sales.

EFT Session

One EFT (Emotional Freedom Technique AKA Tapping) Session to help regulate your nervous system and keep you calm, cool, and collected when your cart opens.

Here is what others have to say about working with TaVona...

Taylor shares the major problem we solved with her launch in just MINUTES..

- Taylor Ver, Certified Life Coach, Brand Strategist & Human Design Expert

- Dr. Michelle Flemmings, MD Professional Coach for Black Women Physicians

Adrienne shares what a VIP intensive with TaVona is like.

- Adrienne Lucy, Productivity Coach

I’m a very practical thinker and can get stuck in my own head when it comes to big picture strategy. TaVona, on the other hand, has a gift at cutting through the noise. I’ve often shared with her vague or ill-defined ideas about what I might want to do next, and she’s always responded immediately with clear, specific, actionable answers that make everything seem so simple again. It’s hard to take action on a million ideas swirling through your head at the same time, so that kind of clarity has been invaluable in helping me move forward.

- Ashlee Berghoff, MBA, Systems Strategist & VA Recruiter

You know it’s time to do something different

I know you've hired an OBM. I know that you've worked with a launch strategist, I know you took the course and got the blueprint and million dollar slide deck.

I also know that you feel kind of defeated because none of those things have really worked for you. Because you still feel tired after your launches, you still feel confused and overwhelmed and you still don’t feel happy with your results.

So the question becomes, how many more launches can you suffer through? How many more times can you dust yourself off and try again before you ask yourself, is this the last launch I’m going to do?

Wouldn’t it be nice to FINALLY figure out what works for you?

- Dr. Sonia Wright, MD Master Certified Sex Coach

Dr. Sonia Write went from being unable to launch, to signing 20 clients in her signature program!

- Dr. Sonia Wright, MD Master Certified Sex Coach

- Dr. Alexis Sams, DPT
Physical Therapist and Dance Medicine Specialist

- Jamila Hume, Artist

I created this just for you

There are plenty of people who will teach you how to get started, but very few who can show you how to stay in the game and will support you until you win. 

That’s where I come in. 

I’m TaVona Denise, Physical Therapist and Master Certified Coach.

I am also a reformed hustler who now spends time soaking up Vitamin D from her hammock in Playa del Carmen, Mexico.

After working my butt off for launches from $18K-$102K, feeling completely spent and ready to give up on my business, I remember saying to myself, if this is what making “real” money in my business is going to take, I’m not gonna make it.  

I was also completely depressed because I thought I would feel different once I had “made it”. 

That incident in addition to witnessing hard-working, BRILLIANT coaches, with big hearts and dreams, freeze up, spin out and go against their own intuition to follow someone else’s path, caused me to study trauma responses (fight, flight, freeze, and fawn) and get certified as a trauma-informed coach adding somatic work to the strategy and mindset. 

Your journey to pain-free launches is also risk-free.

Make your investment for Launch Therapy back or I will support you during your next launch FOR FREE.* 

*Note: Your second launch must be within 90 days of the initial Launch Therapy Period.

Jenny achieved $5K in pre-sales from a new program while working less than 90 minutes a day!

- Dr. Jenny Putt, DPT Physical Therapist

“TaVona is an amazing coach. She is calm, grounded, and infinitely kind. She is also very knowledgeable, honest and straightforward.

She sees straight through to the heart of things and helps you see it too. She has the most soothing voice.

TaVona has achieved the success we’re all reaching for and she’s the real deal. She combines practical strategy with mindset coaching and honest to goodness caring about her clients and their success.”

- Renee Suzanne, Relationship Coach

- Alison McLean, Business Coach for Health and Wellness Professionals

Is Launch Therapy for you?

Launch Therapy is perfect for you if….

  • You have a launch coming up within the next 90 days.
  • You have launched your offer at least once.  
  • You have been doing all the things and know that it’s not just about having the perfect strategy and doing things “right”.
  • You are willing to have fun and experiment throughout the process.
  • You know you were meant to gift this program to the world.
  • You are willing to do the mental, emotional and energetic work. 

Launch Therapy might not be for you if…

  • This is your first time launching this or any other program.  If that is you, click here.
  • You are looking for someone to just tell you what to do.
  • You are not willing to explore the mental, emotional aspects in addition to strategy.
  • Your business is a side hustle. 
  • You are not willing to question what so-and-so told you to do and trust yourself.

How healing trauma from a past launch created more sales for Christina.

- Cristina Roman, Procrastination Coach

How we used mindset to expand Victoria's capacity for growth.

- Victoria Albina, Master Certified Feminist Wellness Coach

Here’s a recap of everything included in Launch Therapy:

Launch Therapy

90 days to shift your launch from one that is overwhelming, complicated and stressful into one that’s fun, simple and brings in clients you can’t wait to work with on a repeat basis.

Answers to all of your questions about Launch Therapy

This program is for coaches, consultants and course creators who have launched their signature program at least once before and are ready to scale without burning themselves out in the process.

Because this process is designed to help you scale, you must have a group program, mastermind or paid event that you have launched, sold and delivered at least once so we have something to optimize and build on.

The best time to get Launch Therapy is within 10-30 days after your event so we can evaluate and optimize for next time. This will save you so much time, money, energy, stress and heartache. The second best time is if you have a launch coming in the next 60-90 days to give yourself plenty of time to plan and prepare.

Wonderful! We can use what worked and make it even better. The difference is that most launch specialists only know how to help you with the tactics of your launch. They do not have the knowledge, skill or capacity to help you regulate your nervous system and/or support you with the big emotions that come up during a launch so that you can think more clearly. Also, the strategies, checklists and launch plans often do not take into account your overall business and lifestyle goals.

Yes. I will literally be all up in your business. We start with a private 3-hour intensive where I get to know you and your business intimately so we can (re)design your launch into one that fits your goals AND your desired lifestyle.

I thought it would be easier for those who have experienced my work to answer this question:

I’ve benefited from TaVona’s coaching many times…but recently in a business mastermind.
Her coaching is very succinct yet impactful. TaVona keeps you moving toward your goal in the most beautiful and artistic way. She helps you identify the issue, and then helps to get you into your unique flow. Not the flow of the person who you were before you asked the question…but the flow required to make it happen. -Sherina Hill, Professional Coach for CEOs

TaVona is calm, grounded, and infinitely kind. She is also very knowledgeable, honest and straightforward. She sees straight through to the heart of things and helps you see it too. She combines practical strategy with mindset coaching and honest to goodness caring about her clients and their success. -Renee Suzanne, Relationship Coach

You will need approximately 1 hour to prepare for the intensive, 3 hours for the intensive, 1 hour a week for the group call and 1 hour for the post launch evaluation.

Currently, the office hours are at 1pm ET (US & Canada) on Wednesdays. The calls are recorded and replays are made available to you after the session. You do not need to attend the live calls to receive the full value of this program as you will be able submit questions for feedback and coaching and I will address them on the call if you have to miss a session.

This program was designed for coaches, consultants, course creators…anyone who runs an online business and has a course or group program. If you are not sure if this is for you, please please send an email to [email protected] let us know what you are up to and we will help you.

Not at this time. However, you will have the ability to connect with other members and send questions, coaching requests and submit launch assets for feedback.

You will be taken to the calendar to schedule your consultation. If for any reason, we do not think this is the program for you based on your responses, we will let you know. We will also use the information to provide you with the best referral, resource or recommendation based on your responses.

We are here to support you. Please send your question to [email protected] and either I or a member of my team will get back to you within 24 hours Monday-Friday between 10am-6pm CT.

**The Launch Clinic and Launch Therapy is for educational and informational purposes only and is not to be used as a substitute for medical or mental health intervention. The use of the word therapy in this context is for marketing purposes only and does not constitute therapeutic services. Thrive Network, LLC and its employees are not licensed to offer therapeutic services and participation in and of its programs or use of any of its services does not establish a patient-provider relationship.