By this point, you know what your specialty is, how you want to serve people, who specifically you want to serve. Now you are ready to craft your “what do you do” statement. I don’t know how many times I reworded my statement, every time someone asked me the dreaded
If your services are for everybody, they really are for nobody. People need to know that you are speaking directly to them. The final piece of laying your marketing foundation is developing your client avatar. An avatar is an embodiment of a person or an idea. So if you have
Defining your target market is another big area you want to be clear about to make life (and marketing) easier for yourself. Here’s why. It helps you zone in on the people who are looking for what you have to offer. My fiance and I decided to have brunch in
“The confused mind does nothing.” That goes for our clients too. What kind of results do you get if you say, I work with women to heal allergies and help them lose weight and I have a boot camp… sound familiar? Too
I have had a lot of strategy sessions recently and where the coaches came to me in a state of confusion, overwhelm and frustration. They weren’t sure how to find clients and how best to spend their time marketing. Should I be in Facebook groups, Linked in, Instagram, local meetups?
I loved sports growing up. I played them all: volleyball, softball, basketball, cheerleading (yes, that’s a sport) and more. I didn’t realize until I got to college that I used them to keep my weight under control. When the demands of Physical Therapy school became too great, I gained 25
I remember when I was started out and was trying to figure all of the things I needed to operate my coaching business. No one really laid it out for me, I just had to piece it together on my own. So, to save you the trouble, here are the
This one can be difficult for those of us who work and have a business. There was a point in time where I was running myself ragged. Either I was making a lot of money and running my health into the ground, or I was all about my health and
Since 2011, people have watched me turn my health around. I dropped about 80 pounds, became a hard-core cyclist and started running. All things I never thought I would do. The same principles I used to get started, stay consistent and successfully remove the weight are the same ones
If you can identify with this statement, keep reading. “I work out regularly and will eat really clean for long periods of time, but when I fall of the wagon, I fall HARD!!! At that point I’ll go on binges that can last for weeks.” It’s no fun. Especially if
Two Things. How to eat and how to manage stress. (I wrote about 2 year olds, knives and stress last week) Seriously? YES. Let’s take a moment to imagine 3 year old Suzy, who was just playing a minute ago, when all of a sudden she is standing
We start most diets with the best of intentions. We get all excited about the latest and greatest diet, “finally, the answer to all of my problems!” We do what they tell us to do until life gets in the way: we get stressed out at work, the boyfriend breaks
I help healthcare professionals design their business and lifestyle.
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